In November, the French premium brand DS Automobiles opened its first Hamburg store, helped by jens pelikan & friends. The prestige DS store – in the top location of Hamburg’s renowned “Automeile“ – has some 300 square meters of showroom space. Using temporary structures, jens pelikan & friends increased the appearance of this luxury establishment into what appeared to be a 400-square-meter designer store event area, all achieved with great precision, creativity and staging.
Guests included representatives of Groupe PSA (to which DS belongs), people from the world of politics and business, and many investors, business partners and friends of the brand. The three-day store opening proved a huge success, attracting over 300 invited VIPs, 200 staffers and 1,500 people from the general public.
- Project development
- Guest management
- Post-event management